It’s been a month since I announced that I’m going to shave my head if we can raise $10,000 for Susan G. Komen to honor my grandmother, Michelle Kiekel, who lost her battle with breast cancer in 2006. I thought I’d pop in with a quick update on how we’re doing (spoiler: $2,531.00 raised so far!). But first, if this is the first you’re hearing about #BaldForBreasts, watch the video we made so you can learn a bit about the fundraiser:
I’m so pleased that we’ve raised $2,531, but I know we have to keep the momentum going if we want to make the goal of $10,000 raised by the beginning of November.
Here’s what we’ve learned so far:
- Launching a campaign on my birthday was brilliant. Tons of people visit your Facebook wall to say happy birthday, and then see all about the fundraiser! And a few friends and family members gave donations in lieu of presents. Awesome!
- Sharing is not money. We’ve had hundreds and hundreds of people share about the campaign through social media, but we’ve had 23 donations. I’m not sure if it’s because sharing feels like doing something for the fundraiser and people are doing it in lieu of donating, or if the November deadline for the fundraiser is making folks procrastinate. (Sharing totally helps, but consider adding a dollar or two to our fundraiser amount in addition!)
- Not everyone is familiar with the Internet. We’ve had a few donations go through to the wrong place on the Susan G. Komen site, as there are a bunch of big donate buttons on sidebar and nav bar on the site, but that’s not where to donate on our page. The money all goes to the same place, but it isn’t counted towards our fundraiser total. Thankfully, we’ve found out how to get the amounts counted, so we’ll be closer to $2,700 in a few days! I also added a paragraph in the fundraiser description letting people know that they need to donate through the button under my picture. (If this happens to you, let us know, and we’ll show you who to contact to get your dollar amount counted.)
- Most of the money so far has been raised through people we know in “real life.” This is surprising, as we thought most of the money would be raised through the blog in small amounts, but it’s been mostly from Kansas City people in larger amounts so far. This probably means that we need to get out in the world to do more physical donating. Thank you so much to everyone who has donated!
Here’s what we’re planning going forward:
It’s going great so far and we’re learning so much about fundraising. I just hope that we can keep up the pace so we can make $10,000 for Susan G. Komen by November!
Even a little bit counts: if everyone who visits our blog in one month donated $1, we’d have the whole fundraising amount in a month! Thank you to everyone who has donated and don’t forget to send your friends to http://www.info-komen.org/goto/baldforbreasts!